Search engine
optimization (SEO) is the process of improving the volume or quality of traffic
to a web site from search engines via "natural" ("organic" or "algorithmic")
search results. Typically, the earlier (or higher) a site appears in the search
results list, the more visitors it will receive from the search engine. SEO may
target different kinds of search, including image search, local search, and
industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and
what people search for. Optimizing a website primarily involves editing its
content and HTML and associated coding to both increase its relevance to
specific keywords and to remove barriers to the indexing activities of search
engines.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted
by an industry of consultants who carry out optimization projects on behalf of
clients, and by employees who perform SEO services in-house. Search engine
optimizers may offer SEO as a stand-alone service or as a part of a broader
marketing campaign. Because effective SEO may require changes to the HTML source
code of a site, SEO tactics may be incorporated into web site development and
design. The term "search engine friendly" may be used to describe web site
designs, menus, content management systems, images, videos, shopping carts, and
other elements that have been optimized for the purpose of search engine
exposure.
Iwebslog Store:
Author: Dave Evans
Publisher: Sybex (2008)
Binding: Paperback, 432 pages